Home / Marketing Channel: IA Homes with RE Features / Do We Have A Marketing Channel For Iowa Homes with Renewable Energy Features?

Do We Have A Marketing Channel For Iowa Homes with Renewable Energy Features?

The Results:

  • 69% of respondents own their homes but none had their homes appraised by an appraiser who demonstrated any knowledge of the value of renewable energy features
  • 7% of respondents have homes with renewable energy features but 0%  found an appraiser who had knowledge of how to value renewable energy features
  • The average number of years the respondents lived in their existing homes is 8.5 yrs
  • 49% of respondents have looked for homes with renewable energy features but 82% of these respondents say that is difficult to very difficult to find homes that have renewable energy features

The Questions:

  1. Do you own or rent your home?
  2. How many years have you been in your home? _____________
  3. Do you have renewable energy features such as solar PV, solar thermal, net zero/off grid?
    • If Yes, have you had your home appraised?
      • If Yes, were you able to find an appraiser who understands the value of renewable energy features?
  1. Have you looked for homes that have renewable energy features such as solar PV, solar thermal, wind power, net zero/off grid?
  2. How easy is it to find homes with renewable energy features such as the ones previously mentioned?

Very Easy | Moderately Easy | Easy | Difficult | Moderately Difficult | Very Difficult

The Sample:

104 Eastern Iowans who are from the 42 Zip codes (below), stopped by for FREE popcorn and a tour of the Imagine Energy Trailer